Vitalia

Health

A mobile application that allows composing effective diets tailored to the user’s preferences.

Project summary

Industry:

Health

Budget:

50 000 $ – 99 000 $

Project duration:

stage I – 6 months

stage II – 3 months

Technologies:

Flutter
Firebase
Google Analytics
google/facebook/apple authentication
Crashlytics

Purpose of the app

Vitalia mobile application was created as a key element of Vitalia’s brand development strategy. Our main goal was to bring the contact between users and the Vitalia services closer and make it easier to use the services offered by the brand. We wanted to make the use of our application easy and accessible for everyone.

In addition, in line with our client’s expectations, we set ourselves the task of increasing user engagement through the use of gamification techniques. By doing so, we want to create an attractive environment that will prompt users to use the app regularly and build a relationship with the Vitalia brand.

Who was the customer?

Fitatu is an innovative company that provides users with mobile apps to manage their diets and control their calorie intake. The company has gained immense popularity with the Fitatu app, a calorie and diet calculator, already downloaded almost 10 million times.

Continuing its success, the company is still expanding and creating a new service to provide diets tailored to users’ individual preferences. The company was looking for a partner with strong creative potential, who not only had extensive technological knowledge, but was also ready to advise on the development of new, engaging functionalities.

“Thanks to appvinio, numerous users have switched from the website to the mobile app. The service has delivered the project ahead of schedule. They have also ensured excellent communication and advised the client on business issues and solutions. Their knowledge and commitment are second to none.”

Amanda Pawlak

Product Owner in Vitalia

How have we done it?

After analyzing current trends in diet apps and the competition of our client, we created a mobile app that allows users to easily view menus and shopping lists prepared for them. At the same time, it encourages them to form healthier eating habits through specially designed tasks that help them achieve their goals faster.

The main module of the app, dedicated to the development of healthy habits, includes gamification elements that effectively increase the level of user engagement, while providing additional value from using the app.

Key features

The foundation of the Vitalia app had to be a module related to diets and menus. On the other hand, our goal was also to make the Vitalia app not just another diet app, but a really valuable tool to support users in achieving their health and figure goals. That’s why we enhanced the app with some seriously cool features.

Diet and shopping list

The heart of Vitalia is the menu visible right after launching of the app. It not only allows you to easily control the meals you eat, check the ingredients, or replace the dishes you don’t like with others, but also automatically generate shopping lists.
In addition, its entire module has been handled using webview to ensure that the application always works the same way as its web counterpart.

Challenges

Forming good habits is crucial for health and well-being. Vitalia’s challenges keep its users constantly motivated to change their lives for the better. The amount of sleep, water drunk or shopping habits are just a few of the aspects for improving which we get rewards in the app.

Diary

To keep track of your progress and how you feel while dieting, the app allows you to use a diary, where each day you can describe your observations and progress, as well as browse through previously added notes.

User profile and badges

Within the user profile you will find what is always vital. That is, first of all, the user’s data, and what is of particular interest to users, information about progress, earned points and badges.

Recipes of the world

This is a module aimed for users who particularly enjoy discovering new flavors. Thanks to it, app users can unlock new recipes for meals from various corners of the world, such as Italy, China, Japan, Kenya, and many others.

User Assistant

An assistant who supports and helps you on every step of the way? That’s what Vitalia users can count on. The task of Mr. Cactus is to take care of your well-being and smooth use of the application. Therefore, every day he will advise you on how to take better care of your health.

Wellbeing rate

Knowing how important a person’s wellbeing is during a diet, we created a wellbeing rate – an express fomulare that displays at selected times. Its purpose is to verify the user’s wellbeing and display advice in case of worse condition.

Consistency with the web application

The client was very keen that the appearance of the application should exactly match its web counterpart. Therefore, we decided to use webview – a solution that allows web pages to be displayed in the application. As a result, all the screens of the diet will always work exactly the same as the website.

What the project schedule looked like

Design workshops

June 2022.

We started the project with workshop meetings along with the Vitalia team, where we discussed the initial concept of the application prepared by the client, which we then extended with new ideas and suggestions suggested by us. As a result, the application concept quickly developed into its final form.

Business analysis

June 2022.

After we refined the concept of the application in the workshop, we began analyzing its key modules. We delved into the details of each of the functionalities, developing business assumptions and technical specifications for the development team.

Working on design

June-July 2022.

While preparing for the app design discussions, the client developed some of the app designs. Starting the cooperation, our design team worked together with the client to finalize the app design and all the necessary views.

Development and testing

June-August 2022.

After development of the documentation in which we gathered information on the operation of the entire application, a programming work could begin. We conducted the work into two-week sprints. The client actively participated in them by reviewing the effects of our work during demo meetings.

Implementation and further development

September 2022 – continued

The final result of our work was positively received and the app was made available in the Google Play and AppStore stores. Nevertheless, this was only the beginning of our history with the Vitalia project, as we are constantly working on app stability and adding new functionalities. Recently we have even successfully rebranded the application according to clients needs.

The results of our work

After an intensive four-month work schedule, the app was ready for publication. We created profiles in Google Play and AppStore for the client’s, and together we tailored promotional materials to Vitalia’s design and branding team.

Our work did not end with the publication. We constantly keep in touch with the client, ensuring quality and functionality of our work is maintained. We regularly update the app, solve technical problems and add new features to meet the growing needs of users. For example, we recently successfully implemented a rebranding of the application completely refreshing the look and feel of the app.